Our Mission

Our mission is to have more acceptance in our world by being confident in who we are through the power of words and stories.

Our Vision

A world where everyone can wear their hearts on their sleeves.

Our Founder

Started by Rachel Walderman, 4 Letter Series is a brand that creates apparel and lifestyle pieces with a deep dedication to storytelling and meaning. After a notable career in fashion working for some of Canada’s top brands, Walderman knew exactly the type of apparel that would appeal to millennials - both from a style and emotional perspective.

Walderman was diagnosed with a learning disability at the age of six. Growing up, this took a toll on her confidence as she felt less “capable” to reach her full potential due to what she saw as a “label.” When launching 4 Letter Series, Walderman knew that her brand had to stand for something more than simply beautiful apparel. 4 Letter Series creates products that have personal meaning, are meant to bring comfort (physically and emotionally), and can be worn with confidence and pride.

A Cause Close to Home

"We donate 5% of our net profits to the Geneva Centre for Autism, a cause which is personal to me. Having a brother and sister-in-law with Autism, I believe Autism doesn’t fit into one box, it’s a colourful palette that each individual experiences differently. Being autistic comes with challenges (as does being human), but with the right tools in place, some patience and a lot of love, we can help individuals with Autism navigate an already very complicated world, helping them reach their full potential and give them the confidence to be themselves." 

- Rachel Walderman Founder of 4 Letter Series

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