Our Mission

Our mission is to have more acceptance in our world by being confident in who we are through the power of words and stories.

Our Vision

A world where everyone can wear their hearts on their sleeves.

Our Founder

Started by Rachel Walderman, 4 Letter Series is a brand that creates apparel and lifestyle pieces with a deep dedication to storytelling and meaning. After a notable career in fashion working for some of Canada’s top brands, Walderman knew exactly the type of apparel that would appeal to millennials - both from a style and emotional perspective.

Walderman was diagnosed with a learning disability at the age of six. Growing up, this took a toll on her confidence as she felt less “capable” to reach her full potential due to what she saw as a “label.” When launching 4 Letter Series, Walderman knew that her brand had to stand for something more than simply beautiful apparel. 4 Letter Series creates products that have personal meaning, are meant to bring comfort (physically and emotionally), and can be worn with confidence and pride.